Among all the trends, virtual reality has taken over the media daily.
In recent years, we have been bombarded by several manufacturers competing with each other to create devices that innovate the way we interact with virtual reality. It was in this context that Apple announced its future launch to the world, the Vision Pro, a virtual reality glasses with features previously unheard of on the market.
With an already established reputation, Apple made its presence felt in VR through the launch of Vision Pro in February 2024.
Let’s find out everything about its launch and how companies are already using the device. Follow along!
Apple in the world of virtual reality
Just like artificial intelligence, virtual reality is an innovation that is gaining more and more prominence. With the function of providing users with an experience of simulating environments and immersive interaction, the technology is a demonstration of what to expect in the future.
Apple has demonstrated itself to be open and ready to enter the world of virtual reality. Based on its history of successful major innovative launches, the company is confident after releasing its first product for immersive experiences, Vision Pro, to the world.
With advanced features, Vision Pro promises to offer users an experience different from what we have known so far. With Apple’s insertion in this new market, it is possible to anticipate a new era of innovation, further boosting the ways of interacting with the digital world.
What is Vision Pro?
Vision Pro arrives on the market designed to redefine the limits of user experiences, taking them to hitherto unexplored levels.
When using VR glasses, the user will leave their current reality and be transported to a three-dimensional world where they will be able to interact with objects and scenes. The sensors present in the glasses will help the user to have a more complete immersion experience, while remaining aware of their surroundings.
What are the features of Vision Pro?
From what is known about the technical specifications, the Vision Pro will be equipped with two 4k screens and EyeSight technology, allowing the display to become transparent and allowing other people to see the user’s eyes.
Furthermore, it was reported that the Vision Pro will feature a system of cameras and microphones that will enable video recording and 3D photo capture.
To support all of Vision Pro’s cutting-edge technology, Apple developed an exclusive operating system, visionOS.
According to Apple, the Vision Pro will also have an external battery, which will allow the device to be used for up to two hours unplugged for more mobility.
To complement this, the Vison Pro’s security system will be based on reading the user’s iris. Furthermore, Apple has guaranteed that both information and any types of interactions made from the Vision Pro will be kept private.
Businesses that are early adopters of Apple Vision Pro
The Apple Vision Pro is expected to have a significant impact on various industries, including fintech, healthcare, edtech, entertainment, and retail. It is anticipated to catalyze innovation and adoption in these sectors, solidifying augmented and virtual reality as transformative technologies of our time. The device is seen as a critical tool that can expand businesses, save costs, and increase productivity, with potential applications in education, healthcare, entertainment, retail, and more.
The headset is being positioned as a must-have for businesses, with companies in various sectors, such as Walmart, Nike, Vanguard, and SAP, already developing apps for the device The introduction of over 600 Vision Pro apps at launch and the potential for a growing ecosystem of business applications further highlight its relevance across industries.
The Apple Vision Pro’s versatility and potential appeal to various sectors, with a significant expected impact on reshaping future work and business operations like the following cases.
Zillow
Zillow, a North American real estate agency, took the lead in offering a better experience when purchasing properties, incorporating Apple Vision Pro into its visits. In this way, it allows its customers to better visualize possible renovations and modifications to be made to the properties before purchasing.
This innovative approach by Zillow not only revolutionizes the real estate industry but also empowers customers to make more informed decisions when buying properties. By integrating Apple Vision Pro into property visits, Zillow is providing a solution that transforms the way people envision their future homes. This technology offers a glimpse into the possibilities of renovations and modifications, giving buyers the ability to personalize and tailor their prospective properties to fit their unique preferences and needs.
As a result, Zillow is not just selling houses; they are selling dreams and endless potential, making the home buying experience more engaging and exciting for everyone involved.
Bloomberg
Entering the world of news, Bloomberg is using Apple’s new glasses to create new news consumption experiences for its readers.
Bloomberg’s innovative use of Apple’s new glasses signifies a significant advancement in how news is consumed and produced. By leveraging this technology, Bloomberg is revolutionizing the way readers interact with news content, offering a unique and immersive experience.
The integration of these smart glasses not only enhances the reader’s engagement but also streamlines the collaboration process between journalists and editors. This collaboration ensures that news stories are delivered effectively and efficiently, maintaining Bloomberg’s reputation as a leading source of reliable and timely information. The future of news consumption is evolving, and Bloomberg is at the forefront, embracing innovation to provide its audience with a dynamic and engaging news experience.
MLB
Major League Baseball has launched its own Apple Vision Pro app, providing an unique experience. interactive statistics and play-by-play analysis for sports entertainment in real-time.
Baseball fans can now immerse themselves even further with the option to view the game through a digitally recreatedballpark. Users can stay updated on their favorite teams and players, gaining deeper insights into the game like never before. Whether following a crucial play or tracking the performance of star athletes, the app brings a new level of excitement and engagement to sports entertainment.
Like many emerging technologies, Apple Vision Pro is here to change the way we relate and communicate, breaking down barriers and generating new behaviors between companies and customers.
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To stay up to date with the latest innovations and their influence on businesses, keep reading the IBS Americas blog. For more insights into innovation, why not explore the trends of meme stocks in 2024? Check it out here.