How to get promoted at work? Check 5 tips to speed up your professional growth

At any stage you are at in your professional life, seeking to build a career and gradually grow in your field are common aspirations. 

Earning the trust of superiors and achieving the promotion that will help you follow your career plan takes time and effort but being recognized and receiving new challenges brings motivation and professional fulfillment. 

These are 5 tips on how to get promoted.

1. Understand the company’s culture and know the organization’s values 

What qualities of an employee are valued in the company? Understanding the company’s values and being in agreement with them is an important first step in knowing how to behave and what to look for in the day-to-day work. 

Whether observing the attitude of employees who occupy positions of trust, talking to the company’s HR or directly with leaders, it is possible to understand if the company seeks professionals who invest in improving skills, who are proactive, who seek autonomy when performing their functions, among other characteristics. 

That way, you can better understand what posture and what characteristics you already have or need to develop better. 

2. Pay attention to the roles that are expected of your position and what are the expectations regarding your work 

An open dialogue with the manager of your area can provide you with information about what is expected of you in your position. What should you do in your work routine and what could you do in addition to that to stand out and improve your area’s expectations? 

By understanding the ways to improve your work, adding more value to your area and, consequently, to the company, you are able of offering a contrast to others in the position you occupy. 

3. Create a development plan 

Once you understand what’s working and how you can improve in your role, create a development plan with goals and organize your time to follow it. 

Whether it is improving by taking new courses, proposing something new in your area, better organizing work time to optimize it, or talking to managers to understand expectations and the chances of being promoted. Put everything in a plan and set deadlines for each of the goals created, so you can follow its development clearly and understand the best way to present the results of your efforts to your leadership. 

4. Keep up to date 

The best way to stand out is to always stay up to date and constantly grow. Developing your knowledge is good for you, for the area in which you work, and for the company. 

Look for courses that relate directly to your field and what you aim to achieve, so you develop skills that go beyond the basics and put you in a prominent position. 

Some areas that might be interesting to study are Administration, Management, Communication and Marketing, Business, Leadership, Technology, and language improvement. The skills you develop in these areas can be applied to numerous positions in different segments. 

Taking a course abroad is also an important investment when you want to grow in a professional environment. In an international experience, you practice another language, you have contact with different people and cultures, you can see up close how businesses and companies work globally, you go through the experience of being in a different place and having to communicate with people and studying in another language. 

It is not always possible to be away from work for several months, but an alternative; for example, is to plan to take a study trip in a month’s vacation. 

At IBS Americas, you can choose to study in the US or Europe on intensive courses. The programs are 3-week long, in the areas of Administration, Communication, and Business, in renowned educational institutions in California, New York, London and Italy. Taught Ph.D. professors, with vast professional experience, and classes formed by students from different places of the world. You learn about the reality of business in the most important commercial centers in the world, improve your English, and even have the possibility of building a global network! 

Want to find out more? Access the IBS Americas and find out about partner institutions and available courses

5. Keep an open dialogue with the company’s leadership 

Another step in the quest to be promoted is to observe the company’s movements, know what is going well and what is in need of improvement and development, and seek to meet the needs so that you and the company can evolve. 

Be in constant dialogue with your team, your manager, and your leaders. A transparent company gives employees space to understand the main challenges to be overcome. 

Talk to your managers, find out what the area’s main needs are, and offer your help. This way, you can assertively seek training and improvement and can still stand out in relation to your interest in being part of the company’s growth. 


Did you like the content? Follow our blog and our social networks for more tips aimed at your professional development. Also, visit our digital library and access content such as articles and videos of crash courses to help you in your search of growing in the job market. 

Learn what intra-entrepreneurship is and stand out in the market

You’ve certainly heard of entrepreneurship: opening your own company or business, launching a brand, a product or a service. But in order to innovate, it is not always necessary for you to create your own company and leave your current job. It is possible to be an entrepreneur within an existing company. A new term for this practice was coined by the North American author Gifford Pinchot III – “intra-entrepreneurship” or “intrapreneurship”.  

Read on and see what intrapreneurship is as nowadays many companies started to invest in professionals with entrepreneurial characteristics; and since it has become such an important business trend, it is time for you to discover how to become this type of professional and stand out in the job market. 

What is intraentrepreneurship?

At a time when innovation has become critical for maintaining companies’ competitive advantages, it is necessary to be alert to market trends and ideas to always stay up-to-date.  

Companies that are aware of such trends have to identify professionals who can come up with initiatives, suggest new development ideas and are willing to take the lead in order to make changes in companies they work for.  

Intrapreneurship can then be defined as the development of new ideas within existing businesses.

What are the characteristics of an intrapreneur?

An intrapreneurial professional knows that innovation depends on his or her ability to be proactive more than any other collaborator. This is the person who suggests new ideas, uses creativity, follows new trends and understands the company’s processes to suggest new ideas. 

Some of the characteristics of intrapreneurs are:

Being prone to innovation

The intrapreneur always seeks for improvement, searching for ways to keep the company in a competitive position and, therefore, he or she needs to be aware of the market trends,  updated in the business world and stays tuned to news about what happens in the business sector he or she operates.

Having a holistic business approach 

In order to be an intrapreneur it is necessary to understand that corporative innovation depends on everyone; it can come from different departments of the company and does not necessarily come from the senior management.  

Understanding the importance of new initiatives and suggesting ideas for the organization’s innovation is an important difference in the mindset of a common collaborator and an intrapreneur. 

Being proactive

Companies look for people who are creative and proactive. Having ideas is important, but beyond that, it is necessary not to be afraid to develop these ideas, present them and put them in practice. 

Having good communication skills  

When presenting ideas, it is important to know how to put them clearly. When all the suggested ideas are organized, it is easier to draw an action plan in order to carry out these ideas.  

Furthermore, it is also important to convince your managers why it may be profitable to implement new solutions by providing research evidence, satisfactory results from similar initiatives or simulations taking into account your company’s reality. 

Being good at teamwork and organization

Having a holistic view of the working process, knowing how to deal with the variety of tasks and meeting deadlines is essential. Whether an intrapreneur is going to promote a major change or implement minor changes that are in line with market trends, for example, acquiring a new software, he or she must know how to deal with different people and recognize the importance of each member of the team.  

It is necessary to know how to set goals and create a plan for each employee in a realistic and clear way counting on the performance of the entire team. 

Understanding that possible benefits and risks belong to the company, but you the responsibility is also yours 

Every innovation process comes with its risks and benefits. Unlike the entrepreneur, who is solely responsible for the outcomes of his or her initiatives and becomes the only one affected by any positive or negative results of new ideas, the intrapreneur knows that if the idea works, he or she will be partially affected by consequences of his or her initiative, but is also aware that if it doesn’t work, he or she will also be responsible for any negative results to a certain extent.  

How to be a company that fosters intra-entrepreneurship?

A competitive company is one that is aware of market changes. Therefore, when identifying a professional with intra-entrepreneurial characteristics, it is important for managers to foster a culture of intrapreneurship in their companies. 

In order to do so, here are some tips to follow: 

Promote an environment that allows creativity  

Understanding that employees need an environment where they can come up with new ideas is important for companies that seek innovation and results. Therefore, setting goals with realistic deadlines is essential for employees to have some free time and willingness to come up with ideas. 

Promoting discussions about new technologies, suggesting activities to exchange ideas, encouraging constant search for professional training and participation in events in the sector in which the company operates or in areas related to innovation and providing space for collaborators to come up with new ideas are fundamental steps for managers who want to create an environment that would foster creativity processes in company.  

Promote systematic management approach 

It is important for the senior management to understand how each area of the firm works and how all the departments are interconnected. In addition, making employees understand this dynamic can also facilitate the creation of ideas that would work out in the end and bring results for the company as a whole. 

Working with transparency

In order for employees to come up with and implement ideas that work for the organization, it is necessary for them to have access to key information related to the company’s performance. For example, it can be information related to financial resources for their understanding of the idea’s feasibility or data on the company’s relationship with stakeholders for them to better imagine possible impact of their initiatives.  

All this information provides inputs for employees to assess the possibility of creating and suggesting innovative ideas in the organization. 

Assessment of professionals with intrapreneurial characteristics

Professionals with an intra-entrepreneurial vision are a valuable asset for companies, which makes the competition for such employees more difficult.  

Pay attention to these professionals and promote openness, provide bonuses for good results, implement corporate policies for career plan building, offer salaries compatible with the market as well as perks such as flexible working hours, benefits and support in the search for improvement and training: those are some of the ways to value and keep good professionals in company.

How do i become an intra-entrepreneur? 

  1. Follow the technology and innovation market and look for references for good ideas that can bring benefits to your company; 
  2. Be prepared to defend your ideas, but be open to criticism and improvement at the same time; 
  3. Develop skills related to leadership and entrepreneurship, you can also work on these aspects by talking to leaders, reading business articles and taking courses;
  4. Develop a global perspective in your professional field. 

What are the advantages of being an intra-entrepreneur?

A professional who develops intra-entrepreneurial characteristics can gain trust of the managers of the company he works for and generally has more opportunities for professional growth. In addition, promoting growth and innovation in the company brings benefits both for the organization and for professionals who work there. 

Being an intrapreneur still provides the professional with competitive advantages in the labor market, which facilitates a smoother career path and, to some extent, guarantees professional a certain financial stability, in addition to personal fulfillment. 

Now that you know what intrapreneurship is and what the advantages for the company and its employees are, how about taking the first step towards becoming an intrapreneur? 

A course abroad can be an important step towards developing a global vision of the business and developing new ideas! 

Creativity, Innovation & Entrepreneurship course conducted by CUOA Business School in partnership with IBS Americas is aimed at undergraduates or professionals who are interested in developing entrepreneurial characteristics. In this short-term course, students will have a possibility to develop both managerial and creativity skills.  

Classes are held with PhD professors with extensive executive experience. Students will have corporate visits to large companies in order to have a chance to talk to local executives; they will also visit the UN and WTO offices in Geneva, Switzerland. 

By filling out the Application Form now, you will be able to participate in the selective process to apply for scholarships that will cover up to 50% of the investment in the program. 

Don’t miss this chance to develop these essential skills in order to stand out in the labor market as an intrapreneur. There are few places left for the July/2022 and January/2023 classes. Access the website and learn more about this and other courses held at CUOA Business School.

Digital Transformation: what is it and how to optimize this process in your company

In an increasingly connected and digital world, it is essential that companies understand the need to adapt to the new realities and needs of their audiences. 

The term Digital Transformation is not new, but it is a constant topic of conversation about the success or failure of companies and organizations. With the new coronavirus pandemic and the need for social isolation, the migration to the digital environment was the only choice for many businesses and, by resisting or not knowing how to deal with these changes, many companies were harmed in recent years. 

In this text, you will find the explanation of the term Digital Transformation and tips to ensure that your company follows this reality, based on the Webinar conducted by Prof. Daniel Pitelli, PhD in Finance from USP and Director of IBS Americas, with the participation of Professor Léo Xavier, entrepreneur in the digital market, professor, and writer. Continue reading and watch the Webinar

What is Digital Transformation? 

As already mentioned, the term is not new and covers several areas. Unlike what many people think, Digital Transformation is not just about technology, new tools or methods. 

The company that goes through this process must rethink its business model as a whole. How to become a Digital Business? This is the key question for transformation. 

Much more than just modernization of tools, the Digital Transformation process can be explained with the optimization of the “three P’s”: 

Platform: It is important to review technology frameworks, understand what the best way to optimize the use of available tools is and study which new tools can be useful. 

Processes/Methods: it is necessary to understand the relationship between brand and audiences (internal and external), design this journey, and think about how digitalization can optimize it. Furthermore, searching for new methodologies for the development of these processes is also of paramount importance to ensure their optimization. 

People: who are the people who have the authority and autonomy to drive change within the organization? Ensuring that the leadership is occupied by people who understand and actually want to evolve to digitalization is essential. 

How do I know if my company is ready for Digital Transformation? 

The analysis that must be done initially involves the following steps: 

1. Does the company have a business vision towards Digital Transformation? 

Thinking about the modernization of tools is not enough, leaders first need to understand what the needs are, what the current way of doing things is; they also have to realize that the solutions that your brand must develop and present to different audiences have to be different. 

2. Is there a real appetite of the leadership for this transformation? 

Are the people who occupy decision-making positions in the company aligned with the new realities and needs of the public? 

Leaders need to stay current to spearhead the transformation. If the leadership understands the importance of this transformation to the improvement of services and products, it will be able to provoke and pull the entire company towards the new. 

3. Is there an experience in relation to digital products and services? 

The truth is that all companies will go through the digitization process. Consequently, this process will have to be materialized in the products and services offered by the brands. For that, it is necessary that the company and its associates participate and follow the digital world. 

Therefore, after understanding the importance and accepting a change in the business model, having a leadership that provokes teams towards transformation, and seeking to develop experience in the digital environment, the company can move towards alternatives of innovation and adaptation. 

What is the market situation in relation to Digital Transformation? 

As already mentioned, it is a fact that all companies will undergo a Digital Transformation. 

This process has already started some time ago. Organizations that already had a digital view of the business and were already investing in this area found it easier to adapt. Meanwhile, companies that resisted or that needed a lot of physical space to offer their products or services are experiencing difficulties, especially after the Covid-19 pandemic. 

In Brazil, there is a shortage of qualified professionals to occupy leadership positions and develop digital solutions, whether strategic or tools, which causes a dispute between companies in different niches for the same professionals. 

Thus, the search for development in these areas highlights both professionals who are starting to occupy these positions and those who have already become leaders. 

It’s time to improve in the digital business world to stand out and lead your company to transformation, isn’t it? 

How can I update myself? 

At IBS Americas you have options of courses to reach these goals that prepare you to take your business to the other side of transformation, the Digital one! 

These programs are developed and offered in partnership with leading universities in the United States and Europe. You can choose between: 

Digital Companies & E-Business Revolution – California State University, USA: 

In this course, students are encouraged to use Artificial and Data Intelligence to develop business strategies. Furthermore, the concept of Internet of Things and its applicability in the innovation process is presented. 

Creativity, Innovation & Entrepreneurship – CUOA Business School, Italy: 

For those interested in leading innovation processes in organizations, the course develops a creative spirit in the managerial context. 

Applied Data Science for Business – Pearson College London, England. 

If you already know about Statistics and Python Programming and want to learn about Data Science to improve your business strategies and base your decisions on solid data analysis, this course is for you! 


Did you like the content? Follow our blog and our social networks to get more tips and information about the business world and to learn more about our courses

If you want to be an outstanding professional and/or a leader ready to be ahead of Digital Transformation in your company, access the programs mentioned above, fill out the Application Form and apply for scholarships of up to 50% in any of the courses! 

8 Free Online Courses to Boost Your Learning

We know that keeping up to date and studying market movements and trends is essential for those who want to stand out in the professional market and for those who work with management and administration.

In addition to the short courses taken abroad, if you want to boost your knowledge and learn about topics that are hot in the business world, you can invest your time in online courses, taught by professors with great experience.

IBS Americas, in partnership with major universities in the United States and Europe, offers 8 options for short courses that address topics related to management and administration using case studies from large companies to help you better understand each of the concepts explained.

All of them certified, in three hours of class, 100% online, and free!

Read the following text and see which short courses can help you stand out in the job market!

1. Blue Ocean Strategy: Alexa Case Study

The course developed with the support of California State University, Northridge, brings core elements of Blue Ocean Strategy, one of the most influential business management ideas of recent years. To better understand strategic management and the search for new markets in competitive sectors, Professor Ricardo Britto, PhD in Administration from USP and Director of IBS Americas, brings the case study of the launch of Alexa, the virtual assistant of the company Amazon.

2. Corporate Social Responsibility: Microsoft Case Study

In this online course developed with the support of the University of La Verne, California, Professor Aldo Brunhara, PhD in International Management and Director of International Relations at IBS Americas, presents the Microsoft case study, demonstrating how a company can respect the Environment, being socially responsible and generating returns for shareholders.

The study presents the core concepts of Corporate Social Responsibility (CSR) according to the book “The Oxford Handbook of Corporate Social Responsibility.”

3. Balanced Scorecard: Uber Case Study

The course was developed with the support of Pearson College London. You will learn about the Balanced Scorecard methodology, analyzing the case of Uber, a company that, despite losing money in 2019, still attracted the attention of investors.

Taught by Professor Ricardo Britto, this short course helps you understand more about Strategic Management.

4. Competition Demystified: Blackberry Case Study

In the new free online course at IBS Americas, developed with the support of the State University of New York and taught by Professor João Guerreiro, Master of Business Administration and Academic Director of IBS Americas, you will learn about the Entry Barriers in Competitive Strategies and how this important tool can help keep your business ahead of the competition.

To better understand the theory, presented in the book “Competition Demystified”, by professors Judd Kahn and Bruce Greenwald, Professor João brings the case study of the Blackberry company, which was one of the pioneers in the mobile telephony market, but lost space to the competition.

5. Innovation Management: Embraer Case Study

In the course developed with the support of the State University of New York, Professor Ricardo Britto talks about the central concepts of Innovation Management, based on the book “The Innovator’s Dilemma” by North American Professor Clayton Christensen.

To explain the theory, the professor analyzes a case study of the Embraer company, which even with a little market share, remains innovative.

6. Price, Value and Performance: Tesla Case Study

In this online course, developed with the support of California State University, you will learn about the relationship between the concepts of Price, Value, and Performance and the influence of these concepts on a company’s stock price.

Professor Daniel Pitelli, PhD in Finance from USP and Director of IBS Americas, presents the case study of Tesla, a company that, despite having operating losses, still has shares that are valued in the market.

7. Increase your Revenue with the Ansoff Matrix: Google Case Study

This short course, taught by Professor Elaine Mandotti, PhD in Administration from USP and Academic Director of IBS Americas, developed with support from Pearson College London, presents what the Ansoff Matrix is and how the tool can help in your company’s strategic planning!

To better understand it, the professor brings the Google case study, demonstrating how the company uses information to create opportunities for expansion.

8. Porter’s Competitive Strategy: Netflix Case Study

In the short course developed in partnership with the Italian university, CUOA Business School, professor Ricardo Britto brings the ideas of North American Professor, Michael Porter, recorded in his book “Competitive Strategy”, with the case study of the company Netflix, which revolutionized the film and series distribution market.


Now that you are familiar with the online courses, visit our Digital Library and sign up! In addition to receiving a certificate of participation equivalent to three hours of class time, you also have the chance to apply for scholarships for the vacation programs offered by the universities that support the courses!

If you liked the content and want to know more about academic and professional life, follow IBS Americas on social networks and don’t miss out on more tips to develop efficiently and stand out in the job market!

5 tips for those who want to study abroad after the pandemic

Many people dream of studying abroad to boost their CVs, improve themselves in their professional fields and stand out in the market. However, the pandemic and travel restrictions in many countries postponed the dream of thousands of students, who had to cancel their studies or move them for 2022 or 2023.

Professionals studying abroad acquire useful skills for corporate opportunities and gain experience that may help in case they would like to start their own business one day. The advantages of studying abroad vary from fluency in a foreign language, experience in communicating with people of different cultures, dealing with situations that are beyond common daily life, adapting to new conditions and developing global perspective on issues related to the sector in which students work or study.

If you’ve already decided that you’re going to return to school next year, want to invest in international education but still don’t know where to start, read on! In this post we will help you plan this great experience so that you can enjoy each step of it.

1. Discover the best course to take according to your professional and personal situation

If you are an undergraduate or recent-graduate, you can use your vacations and choose between short-term courses that address topics related to the area you study and major in. This way you will gain more knowledge in the field you are familiar with by discovering new markets, cultures and people.

If you have already graduated, you can choose between a postgraduate degree, an MBA or opt for short courses aimed at more experienced professionals, which is a good alternative for those who want to gain more practical experience by meeting local executives, people from different business sectors coming from all over the world. This way you can also improve your language.

And for those who already occupy higher managerial positions or run their own businesses, this type of courses can also help you develop innovative projects using concepts discussed globally! When choosing, take into account your goals, priorities as well as your current professional situation: can you take a longer course and take a few months away from your current position? Or would you be able to work remotely? If you would, you could think of long-term courses, but if you don’t have that flexibility, it’s possible to take a break or use your holidays in order to study abroad for 2 or 3 weeks, come back home and bring new ideas to implement in your company or in your business.

2. Choose an ideal location for your goal

Which skill do you want to improve? This is an important question when choosing which country to go to and which institution to choose.

There are many options like the United States and Europe that are favorite destinations for many students simply because these regions are considered a reference in many business areas and thus can provide important experience for studying professionals. Who would not like to go to London or New York to learn more about communication, business management and strategies in today’s digital and globalized reality?

In addition to choosing the country of destination, choose an agency that has enough experience in taking people to study abroad. Visit the website, get in touch, understand the admission process, find out if it is possible to get scholarships, seek testimonials from students who have already travelled with this agency and follow all the registration steps.

In addition, it is important to know if a student needs a business or tourist visa. Visa types will depend on how long you will be in the country. It is worth remembering that consulates in many countries have been closed for long months, which can make it difficult to schedule an appointment. Find out what the requirements of the destination country are and how the chosen agency or an educational institution can help you in this process. It is also important to pay attention to the new requirements imposed by countries because of the COVID-19. It is important to find out what the country of destination requires of the student after the pandemic, which vaccines are accepted, if it is necessary to present a PCR test, if the country requires quarantine, among other requirements.

3. Prepare for your stay and plan your trip: read about the local climate, the best accommodation options, and see how to get around

The experience of studying abroad goes beyond academic journey. Find out about the location of the college you are going to, see how far from your accommodation it is located and what the most efficient means of transport are to get around.

It is also important to conduct a research on accommodation. Many universities offer rooms in student dormitories, where you share a room with 2 or 3 students. There is also the option of hotels or Airbnb, alone or sharing with a roommate. Find out about the climate in the country according to the season you go. Nobody wants to have hard time of freezing or sweating and having to spend more than expected on clothes and accessories, right?

4. Focus on your studies: do some research on how your area of expertise is approached in the country of your destination, read papers of relevant authors and prepare questions to ask in class

In academic experience abroad, you will discover new things in your area of ​​expertise. Before travelling, it is worth conducting a research on the business reality of the country of your destination; it is also important to understand the relevance of a particular region, state or city for your area of ​​study.

Try to find out as much as possible about local professionals, companies, influential and respected authors who address the topics you will study.

See if the chosen institution offers materials to help you prepare for the trip, so that you have pre-class activities to do in advance, for example, read articles and write down your questions that you can ask later in class; this way you will be prepared and put everything you learn into practice.

5. Enjoy the experience as much as you can!

Simply enjoy it! The experience of studying abroad can be beneficial in many areas of your life besides the professional one.

In addition to standing out in the labor market, living in a reality different from yours, you learn about new perspectives that you would not discover otherwise. At the end of the day, you will be in a new place, full of people willing to learn and exchange their ideas and knowledge.

Keep being focused! You will make a huge investment that can change your life and provide you with unique opportunities! Study hard, bring news and stand out!

This is your chance to network! Just imagine keeping in touch with professionals from different parts of the world and learning about different languages, cultures and economies and even working on international projects!


Now that you know where to start, how about planning your trip? At IBS Americas you have an opportunity to choose among destinations such as Italy, London, California and New York to study Management, Communication and Marketing, Strategy, Finance, Project Management, Leadership, Sustainability, Innovation and many other courses!

There are five options of the world top universities that serve as a reference in building global leaders; all of them are located in proximity to business centers close to large enterprises and even the headquarters of the UN and the WTO!

In addition to that, you can still apply for scholarships! Find out more about available courses and complete the Application Form!

5 Essential Leadership Books to Read in 2021

You have probably already read and studied a lot about management in college and graduate school. But going beyond the classics, there are new works that portray the current state of business and discuss issues that are extremely important for today’s leaders.

Read on and discover 5 essential leadership books for 2021 in this article.

1. Data Science for Business

Written by Foster Provost, a professor at NYU, and Tom Fawcett, PhD in Computer Science and an expert in Machine Learning, this work has become a guide for anyone who would like to learn Data Science as it explains the methodology of data mining and analytical thinking providing examples of their practical application.

The book is quite comprehensive and is not overly technical. For this reason, this is a good option for leaders who would like to gain or improve their knowledge in the area or need to implement the Data Driven culture in their companies.

2. Conscious Capitalism

In Conscious Capitalism, the authors bring and explore examples of large companies such as Google, Costco and Whole Foods Market that have been able to generate profit and successfully collaborate with their various stakeholders – customers, employees, partners, investors, society – and, finally, the environment.

The book discovers the ways leaders can become the agents of change in order to start contributing to the environment as well as the society by explaining the 4 principles of conscious capitalism:

1. Higher purpose

2. Stakeholder orientation

3. Conscious leadership

4. Conscious culture and management

The work was written by John Mackey, one of the founders of Whole Foods Market, and Raj Sisodia, professor of Marketing at the University of Bentley. Together, they founded the Conscious Capitalism movement aimed at leaders and companies striving for a more cooperative future without losing the idea of free-market capitalism.

3. The Circular Economy

Considering the depletion of natural resources, production and consumption of material goods, this work addresses the concept of the Circular Economy, presenting the ways of taking care of the planet without negatively impacting corporate profitability.

The book was written by Catherine Weetman, a university professor with a Master’s degree in logistics and distribution who currently works in the sustainability area exploring business risks and opportunities.

Obviously, this book offers important insights on practical sustainability issues. However, it gained popularity among leaders as it looks at the problem from a different perspective and forecasts green trends that managers can capitalize on in the coming years. This is the first work on the subject translated into Portuguese which offers a deep insight into how companies can respond to changing customers’ needs, preferences and behaviors in the new consumer reality.

4. Emotional Agility

Considering the fact that professionals of the future must follow the latest trends while looking deeply into human relationships, this is a book that mainly deals with emotional development.

After emotional intelligence, a new concept which has recently emerged is called emotional agility, an essential skill to deal with the unpredictability of life without letting it affect your goals and results in either personal or professional dimensions.

The book was written by Susan David, a psychologist and a PhD professor at Harvard University School of Medicine.

5. Assertive Empathy

As we keep talking about books addressing behavioral topics, Assertive Empathy helps leaders lead their team to success without having to adopt an inhumane approach to make things work.

The book aims to improve interpersonal relationships in the workplace by guiding leaders and helping them skillfully carry out their 3 main responsibilities as staff managers:

1. Promoting a feedback-oriented culture

2. Creating a cohesive team

3. Achieving results that everyone is proud of

The book was written by Kim Scott, a former Google and Apple employee, who used her corporate experience in order to develop her thesis on people management.


So, ready to boost your knowledge with these leadership books? If you always look for experience to improve your career, find out what the essential skills for the leader of the future are and how you can develop them.

Leader of the Future: Understand Your Main Challenges and Discover Skills to be Developed

Amidst important technological innovations during the recovery of the post-pandemic market, corporate leadership, more than ever, has to remain up to date and try to forecast the outcomes of the changing labor market in order to prepare for the future.

Apart from the existing concerns about the right choice of strategies, there is also a problem with the future of the career development. How to prepare for the coming years? Which professional profile will stand out in the future?

To help you answer these and other questions, we’ve gathered some insights, listed current challenges and essential skills for tomorrow’s leaders in this article.

The Challenges of the Leader of the Future

On one hand, there are artificial intelligence, machine learning, and process automation. On the other hand, the need for social awareness and the humanization of work relationships.

This ambiguous scenario shows that the leader of the future will be placed between technology and people and, in order to transit well in these two seemingly opposite worlds, will have to overcome a range of obstacles. Let’s look deeper into that.

Humanized Leadership

Achieving positive business results and maximizing team performance is no longer a determining factor for managers’ success. The leader of the future has to go beyond that.

While bringing profitability to the company, the professionals of the future need to preserve health and quality of life of their employees, partners, and suppliers. They cannot expect their staff to separate personal and professional lives; apart from that they also have to address other issues, such as diversity in the workplace, contribution to social benefits, etc.

Technological Disruption

Although many tasks will be automated in the coming years, it doesn’t mean that the leaders of the future will have an easier job than their predecessors.

The right use of technological innovations is directly linked to a more efficient management practice, which requires professionals to build well-defined strategies, know how to measure risks and conduct projects, as well as work with machines in the most competent and agile ways possible.

Essential Skills for the Leader of the Future

To tell the truth, there is no exact answer to the question of what exact skills one needs in order to face all these challenges stated above. However, some skills required today will become even more important for the leader of the future to know how to deal with the new business reality. Check out some of them!

Emotional Agility

Going beyond the concept of emotional intelligence, which keeps being relevant in the corporate environment, emotional agility has become a new way to redesign this skill.

The concept, widely explored by a psychologist and PhD professor at Harvard University School of Medicine, Susan David, points out that people who know how to quickly deal with upheavals and uncertainties in their personal and professional lives will be better prepared to assume great responsibilities without suffering emotional damage from it.

A strong ally to deal with the challenges of the BANI world (Brittle, Anxious, Non-linear and Incomprehensible), emotional agility will need to be practiced by the leader of the future and also be taught to his or her subordinates.

Data Driven

In a world where 40,026 exabytes (millions of gigabytes) are processed each year, it is essential for the leader of the future to know how to use such a large amount of data in his or her favor.

This means that concepts such as Data Science, Artificial Intelligence, and Machine Learning have to eventually become familiar to a person involved in the business world; at the end of the day, they will be applied to a certain extent in everyday activities of any business in the nearest future.

Although the subject is relatively new, short-term courses such as Applied Data Science for Business at Pearson College London bring together the world’s leading practices on the subject preparing young leaders for the future requirements.

Sustainable Management

In addition to the people-technology relationship, there is another essential factor for the leader of the future to consider: the environment.

Increasingly concerned with corporate approach towards social and environmental issues, consumers have started to monitor behavior of brands in relation to their CSR discourse and mainly their green practices.

This trend made companies go far beyond annual sustainability reports; nowadays, large corporations follow globally established common rules and metrics in order to become more accountable, which increased the necessity of shaping leaders to apply sustainability strategies at every stage of the process.

Initiatives related to ESG (Environmental, Social and Corporate Governance) and SDG (UN Sustainable Development Goals) have become extremely important for young professionals who aspire to occupy leadership positions in the mid-term.

In a scenario with so many challenges that affect the future of work, the best way to keep being connected and prepared is to look at the markets that are shaping these emerging trends.

For this reason, more and more professionals are looking for short-term executive courses abroad in order to gain international experience during their vacation time.


If you want to turn into a leader of the future, become one of these professionals and find a short course in places like London, New York or California and stay ahead of the market!

What is the best moment to study abroad after graduation?

Travelling abroad to study is a dream that many young people have in college or even after graduation.  

We understand the importance of studying in order to stay relevant in the job market. Undoubtedly, international experience can help a lot in career development. 

But here comes a question: when is the best moment to take this trip? What to study and how to prepare? Read on to find out! In this article we’ll talk about available options as well as their benefits for those who want to have the experience of studying abroad.  

What are the benefits of taking a trip to study abroad? 

There are many advantages of travelling for academic purposes, and here are some of them: 

Improving your language skills 

Probably, the first benefit that comes to your mind when you think about travelling abroad is the possibility of learning and/or improving your foreign language skills. In fact, communication with native speakers helps a lot: constant practice in a natural language environment will definitely improve your speaking. Furthermore, being in contact with people who work and study in the same professional field as you can provide you with a greater chance of boosting your language skills in terms of specific vocabulary used in the corporate world. This, in due course, may help you correctly articulate your ideas in the local language, which is, undoubtedly, an advantage in the labor market. 

Discovering new cultures 

In addition to languages, being in contact with people who live in a completely different reality can broaden your mind and help you learn how to look at things from a different perspective including, of course, professional life. 

Personal experience 

Being out of your comfort zone and learning how to organize yourself, socialize, move around and enjoy every moment of your trip contribute a lot in the maturity process as well as personal growth experience that you can carry throughout your life and apply in different areas later on.  

International networking 

Imagine being able to interact, learn and exchange ideas with people from all over the world! A trip abroad to take an international course guarantees valuable contacts that can be useful in your professional trajectory. 

Professional improvement 

Taking a course abroad also allows you to understand how the processes you are already familiar with work outside the country of your origin. In this way, you can improve your knowledge in the area you already work in inside a country where you are already employed or in a new place where you intend to work in the future.  

Boosting your CV 

International experience can put you ahead of competition. Professionals who studied abroad generally stand out in comparison to others in the job market.  

What to study out there? 

There are several alternatives for those who want to study abroad. You can choose between MBA, Master’s, PhD or short-term courses in your professional or academic area.  

Either for those who want to pursue an academic career or those who want to proceed with their career development in business, there is a wide range of options.  

Consider making a choice taking into account your current situation. For example, if you have a privilege of taking a break from work, investing in an MBA might be an interesting option.  

Now, if you are unable to take a pause at work but would like to proceed with your studies, then short-term courses would be a perfect option to provide you with more training in less time. In this case you can use your vacation time and come back full of new ideas to share with your colleagues and apply in your company! 

This type of studies is also valid for those who want to set up their own business or already have one. Courses related to administration, technology and business, for example, can bring innovative insights about the area in which you operate and even teach you how to manage your own business if you are a newbie.  

Where to go? 

There are countless possibilities of many amazing places to study. When it comes to business, there are popular places like New York and Los Angeles in the US and England and Italy in Europe, for example. 

In addition to the course opportunities, you can plan your full travelling experience with different tours and visits. 

How to prepare for a trip to study abroad? 

A decision to go on such a trip must involve a lot of planning. 

After a thorough research on the best type of course to take according to your personal and professional profile, it is important to look for a reliable agency or an organization that has enough experience to help you with all the proceedings such as providing information on getting your visa, buying tickets, financial tips, leisure advice, emergency planning, accommodation search and preparation for the course.  

Better to be prepared, right?  Read about the course you are going to take, about how the market works in the country of your destination; find out who your professors are and what their academic and professional experience is, surf the Internet and discover places to visit.  


As you might have already realized, taking a trip abroad to study can be an exciting experience that would bring you countless opportunities! IBS Americas has courses in the areas of Communication, Administration and Business for those who seek professional development with a strong international orientation.  

In partnership with renowned universities in the United States and Europe, the courses are conducted by PhD professors, include corporate visits, provide complete pre-class material before the trip and organize communication with your classmates from around the world long before you meet them offline (so you already can start building your global network!). 

In addition, all courses have the Business English module for you to improve your language skills. The courses are certified by both local partner universities and IBS Americas. 

How to get a scholarship? 

You can apply for scholarships of up to 50% through IBS Americas. In order to do so, choose the university you would like to study in, one of the courses and fill out the Application Form. 

Discover our courses available in 2022 and take this opportunity to study abroad and stand out in the job market! 

Interview with Vanessa Andrade, Director of International Programs and Partnerships at California State University, Northridge

Watch the conversation between Prof. Aldo Brunhara, Director of International Relations at IBS Americas, and Vanessa Andrade, Director of International Programs and Partnerships at California State University, Northridge. The conversation addresses important topics related to the programs offered by CSUN and about some interesting facts about the University.

1.Hello Vanessa, please introduce yourself and tell us about the programs our schools held together.

My name is Vanessa Andrade and I’m the Director of International Programs and Partnerships at CSUN and we have been working with IBS Americas for 5 years with incredible students coming to our campus from this partnership. I remember back in the days when we started, we only had the Communication, Design & Innovation program and the first class had 18 students coming mainly from Brazil. At that time everyone in the university, from our students to faculty members were thrilled by this new experience and the opportunity to have contact with the different perspectives that international students bring to the college. Since then, we have expanded to a total of 4 programs held every January and July, with such programs as Digital Companies & E-Business Revolution, Design Thinking & Innovation, Digital Companies & E-Business Revolution, and the recently launched Leadership in an Age of Disruption program. It is fascinating how the programs have grown in the last years reaching 150 students every period with great diversity. We now have students coming from Brazil, Latin America, Europe, Africa, and Asia. I believe it is a win-win situation for everybody, the students, the college, the faculty, for IBS Americas, and for our community in general. Can you explain how the Business English at CSUN program works? Also, can you share a little bit of information about the company visits?

2.Can you explain how the Business English at CSUN program works? Also, can you share a little bit of information about the company visits?

The Business English program is offered for all the students that decided to participate in the Executive courses, without any additional cost. The Business English program takes place from Monday to Wednesday in the afternoon. The students are invited to their English speaking skills, learn how to build a presentation in English, how to reach different people, especially in the business environment. This program has proved to be extremely effective for non-native speakers because they will be encouraged to break the language barrier and expand their knowledge of English. It is also important to mention that the students that participate in the Business English will receive two certificates, one from the Executive program and the other one from the Business English program.

Regarding, the company visits. I believe they are also a great benefit from studying at CSUN because we are really linked with the businesses around our community. We always had a wonderful experience when taking the students to these companies. Most of the time, the students visit Netflix, Warner Brothers, Twitter, DC Comics, or the Walt Disney Company. During these visits, the students have the opportunity to talk with executives from these companies and ask all the questions they may have. Besides that, the executives share information about the history of the company we are visiting, and in the end, save some minutes to answer the questions our students may have. Due to these aspects, I believe the companies visits provided by CSUN are extremely unique and offer a variety of experiences that students may not find in their own country.

3.Vanessa, can you talk about the after-class, like places our students can visit during the program?

There are many things the students can do during the programs. On the weekends, I would advise the students to visit the places we have nearby, like Santa Monica, Malibu, Vinewood, or Beverly Hills. Besides, in the winter our students usually go skiing and go to the mountains. There is incredible wildlife surrounding us. Las Vegas is also a city that our students like to go to have fun and gamble on the weekends. The great part about studying in California for international students is that they will take back home much more than just what they have learned in class. The learning process is everywhere, and California is ready to accept all the interested students, seeking to broaden their knowledge.

Are you enjoying this interview? Click on the link below to have access to the whole conversation and find out why the professors think it is important to take this international program in California.


Click here to learn more about California State University, Northridge or, if you want to learn about each program separately, check the links below.

Communication, Design & Innovation

Design Thinking & Innovation

Digital Companies & E-Business Revolution

Leadership in an Age of Disruption