5 common mistakes in Project Management

Good Project Management is determinant for the success of a company. With organization and good progress of activities, results come more efficiently. 

We are always susceptible to mistakes and successes. So, we have listed some of the mistakes made most often when it comes to Project Management and brought some tips to help you be a successful manager!  

Continue reading and check it out. 

1. Lack of Planning 


In order to be carried out successfully, every activity needs planning. It is necessary to pay attention to the project’s completion time, a list of which professionals need to be involved and think of the best methodology to plan and execute each of the stages. 

It is at this time that important points should be considered, such as: 

  • Objectives 
  • Scope 
  • Stages 
  • Deadlines 
  • Resources (budget, tools, human) 

One of the methodologies used in this phase is Design Thinking, which is premised on thinking about the whole project in a collaborative way, taking into account the vision of the client and each of the professionals involved, with their respective experiences and training. 

It is important that the planning is complete before starting the stages. 

2. Communication Issues 

The manager must pay attention to the way that the entire team will communicate during the project. It is important that everyone is aligned in relation to everything that is decided in the planning stage. 

Furthermore, it is important to listen to the opinion of the professionals who are involved in each stage, so that the vision of the project is complete. 

In addition to communication with the team, it is also important to ensure good communication with the customer, so that there is good monitoring and if changes are required, they can be informed within the deadlines. 

Both with the team and with the customer, a good tip to maintain great communication is to have a step-by-step project, as well as deadlines and status of activities accessible to those involved, and frequent status meetings and project updates. 

3. Negligence in Risk Management 


Every project has risks. This is a maxim that has to be clear in Project Management and to all team members. 

Knowing how to analyze all stages of the process, right at the planning stage, and predicting the problems that may appear in each of them is essential to ensure good execution and avoid being caught by unforeseen events. 

One way to assemble a risk spreadsheet is to bring the team together to think about possible situations that may occur and what the expected consequences are. Whether in relation to scope, term, budget or quality, it is important to have alternatives to mitigate or solve possible problems.  

4. Poorly Defined Deadlines 

As already mentioned, an important part of the project is deadlines.  

In addition to the deadline for delivery of a project, it is necessary to pay attention to the deadlines of each activity, taking into account the impact of one activity on the other and the time required to complete each stage of the process. 

The time limits should be well-defined and realistic. The manager must make it clear to the team that if something is delayed or turns out other than planned, this must be communicated as soon as possible so that the next stages can be adapted. 

It is important to know that deadlines can be adjusted for many reasons, but it is also necessary to be aware that one cannot make things too flexible so that there are no significant problems in the final delivery.  

Therefore, it is important to think carefully about the deadlines, considering the necessary time to perform the tasks, approval, internal changes, customer feedback, among other steps that require time. 

5. Lack of Observation of the Human Factor 

People are an important part of projects. Human resources must also be well evaluated and studied by the project manager. 

From the choice of professionals according to their training and experience to the understanding that people have different personalities, task execution time and motivations, it is important to pay attention to people. 

It seems simple, but making it clear what is expected of each of the team members and documenting it is a way to avoid problems in relation to the activities. 

As previously mentioned, discussing planning, raising risks, making deadlines accessible and having healthy and open communication between team and manager, facilitates work that involves more people. 

Furthermore, maintaining a relationship of mutual respect, remaining open to giving and listening to feedback and working with empathy are attitudes that also contribute to the success of a project.  


If you want to learn more about project management, have contact with current tools and methods, and develop management skills with a global view, check out the Competitive Project Management at the State University of New York

For those of you who are already managers and wish to improve their project management skills, with a global view focused on the human factor and to stand out, find out about the Advanced Topics in Project Management at the University of La Verne in California. 

In both courses, you will have a unique experience of developing a global business vision, taking classes with Ph.D. professors and sharing the class with professionals from around the world, which can help you to know new forms of business and expand your network. 


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Inside SUNY: an interview with former student Patricio Jousset, from the Strategic Thinking course

Want to know what it’s like to take a course at the State University of New York? We talked to Patricio Jousset, a student of the Strategic Thinking course from the class of January 2020, who told us a little about his experience in New York, about the course and the university.

Continue reading to see the full interview.

  • Patricio, tell us a little about yourself, your background and nationality. Also, how did you discover IBS Americas?

    My name is Patricio Jousset, I am a Public Accountant, I live in Buenos Aires, Argentina, and I discovered the school through UCA – the Catholic University of Argentina.
  • How was the experience of studying with people of different nationalities for you? How do you think that helped you personally and professionally?

    It was certainly an excellent experience that completely changed the way I saw things, opened my mind, and helped me develop more flexibility in both my personal and professional life.
  • Which companies did you visit? How was the experience? What subjects did you talk about with the executives and what were you able to take from these conversations?

    I visited General Electric and Plug Power.

    The experience was really great, as the executives at the two companies gave us an overview of the different business units and answered all our questions related to several areas such as Finance, Strategy or Marketing.

    What I learned from these meetings was that the two companies base their success on medium and long-term Strategic Planning. In turn, this has helped me a lot to apply this knowledge in SUNY’s case studies.
  • What about the routine, how did you organize studying and enjoying your free time? What did you do during those times?

    After classes, during the week, I read the material that we were going to see the next day to be well-prepared and able to enjoy the case studies better.

    On the weekend I took the opportunity to visit other places. I got to know the city of Albany, went out with classmates, and traveled to Manhattan, where I went to see a NY Knicks game at Madison Square Garden. It was an unforgettable experience!
  • What is the structure of SUNY? What did you have access to inside and what were the classrooms and equipment like?

    The structure of the university is excellent. Not only the building infrastructure, but also the cordiality of the people who work there (teachers, coordinators and administrative staff). Everything was at our disposal, designed so that our only concern was to study.
  • What course did you choose? How was the dynamics of the classes and what are the proposed challenges?

    I chose the Strategic Thinking course. In the classes, we analyzed business cases of different companies and gave our opinion and point of view on the decisions and strategies taken by the management of these companies.

As a final assignment, we formed teams, chose a company and had to present it as if we were its executives, covering all areas (Strategy, Finance, Marketing, etc.).

It was definitely a great way to learn and study.

  • After having completed this course and had this experience, what are the differentials you believe you’ve developed in relation to other professionals in the market?

    I think the differential in relation to those who have not gone through this experience is having studied at a university in the United States, living daily life in English in a multicultural environment. This added a lot of value as a professional and was important to improving my curriculum as well.

    On the other hand, apart from the purely academic side, the most important differential for me is the fact of sharing each day of your life with people of different nationalities, learning about each person’s culture. This is certainly an important resource that I’ve brought back with me.

Patricio, the IBS Americas team thanks you for taking part in the interview for our Blog and wishes you a lot of success and achievements in your professional career.


If you are interested in this experience and want to have the opportunity to study at SUNY, register for the selection process for the classes of July 2022 or January 2023. Scholarships are exclusive for the six short courses (3 weeks).

The United States reopens borders and foreigners can now resume travel plans

Almost two years after the first case of COVID-19 and after months of closed borders, the United States has announced the end of most travel restrictions for this month and is reopening the doors for foreigners.

As of November 8, 2021, fully immunized traveler with World Health Organization (WHO) approved vaccines may enter the country. Authorities still request negative PCR testing to be performed up to 3 days before the trip, among other measures to prevent the spread of the virus.

It is still necessary to plan your trip well, as each of the procedures to be taken takes time and attention, and there is still a waiting line for obtaining the American visa.

IBS Americas Classes in 2022

With the reopening of the American borders, we will already have classes in January and July 2022. If you have applied and been approved, make sure you have the IBS Americas contacts and login to access the Student Portal. And be sure to follow the instructions for your trip.

Students enrolled and confirmed for January classes, attending the SUNY Albany and SUNY New Paltz universities in New York, California State University and the University of La Verne in California, are already in the process of preparation, with materials available on the Student Portal and in the pre-trip meetings.

For students confirmed for the classes in July 2022, the preparation will begin in February.

How does the preparation of IBS Americas students work?

All students enrolled in short courses at IBS Americas partner universities undergo intense travel preparation. The goal is to make the most of the program and the trip, from the first day abroad.

The preparation area, led by Professor João Guerreiro, Academic Director of IBS Americas, assists students in obtaining an American visa, choosing accommodation, transportation and food options, pre-trip study materials and English testing, among several other details.

This preparation is composed of certain steps:

  1. Access to the Student Portal

As soon as participation in the trip is confirmed, the participant receives the login details to the Student Portal, which is the main means of communication with the IBS Americas preparation area. This is where all the indispensable materials for the trip are available, as well as any notices.

2. Passport and visa information

This is the first information available on the Portal. IBS Americas provides guidelines, documents, and many tips for obtaininga  Visa at the American Consulate that serves your region.

3. Preparatory first meeting

In the first meeting, which is held online, all the information on the trip, the course and the university are presented in detail, in addition to the materials that are available for consultation on the Portal.

4. Information about accommodations, tickets, optional visits, health insurance and English testing

The second phase of information includes processes that the student needs to fulfill within the stipulated deadlines so as not to have problems when boarding, such as obtaining health insurance and taking the English test. The student receives information about options of places to stay, transportation tips, food and information about visits to companies at this time.

Note: In the current pandemic scenario, universities may have restrictions on visits, so it is important to monitor each stage of your trip in the student portal.

5. Second preparatory meeting

In this meeting, also held online, a review of the entire process, confirmation of dates, and details of activities foreseen in the program are  carried out, as well as information relevant to boarding and to the beginning of the classes.

6. Sending additional university information and a general checklist

This is the last step before the trip! At this time, students are given the latest relevant information about the trip, such as additional preparatory readings, optional visits, dates and times of ceremonies and other details to make everything work.

What are the most valuable tips that the preparation area has for students?

  • Check the Student Portal! This is your main source of information about the trip.
  • Keep the IBS Americas contact at hand and clear up any questions that may arise.
  • Comply with deadlines in the organization of documents. This prevents you from running the risk of problems while traveling.
  • Sort things out in advance, leave nothing until the last minute, so you have peace of mind!
  • Only buy the ticket and accommodation after the approval of the visa. There is an order of the steps, and it is important to follow them in order to avoid problems.
  • Before the trip, in addition to using the preparatory materials sent, seek knowledge in the area you are going to study and study English! Enjoy the experience to the fullest and take the time to prepare well for your trip!

So, are you interested in taking a course abroad? Enrollment for the classes of 2022 and 2023 is open and you can learn more about the universities and courses and also take part in the selection process for scholarships of up to 50%!

Still, have questions about travel programs and preparation? Contact us at info@ibs-americas.com.

Design Thinking: what is it and how to implement it?

You may have already heard about the Design Thinking methodology. The name is famous in the corporate world and was popularized by Stanford University professor David Kelley and his colleague Tim Brown, CEO of the American design consultancy, IDEO.

But do you know what Design Thinking is and how to use it to bring innovation to the company you work for?

Keep reading and learn more!

What is Design Thinking?

The methodology can be explained as a collaborative way of thinking about solutions in a people-centered way. In other words, the idea is that, when creating products or services, always ask the following question: what is the human need behind this solution?

“Design Thinking is a human-centric approach to innovation that builds on the designer’s toolkit to integrate people’s needs, technology possibilities and requirements for business success.” – Tim Brown

The method consists of:

● Search

● Creation

● Application

These steps are geared towards the needs of users, developed as a team, based on empathy, creativity, and reason, to overcome the most varied challenges.

What is the process?

The Design Thinking process can be divided into five steps:

  1. Understanding

At this stage, a survey is carried out based on the people who will benefit from the solution. For this, an immersion in the reality of these people is necessary to understand their needs, their culture, and reality.

The research phase can take place in different ways: through interviews with users and even through observation and monitoring of the routine.

2. Definition

When professionals define the challenge to be overcome based on what they observed in the research phase, considering all the needs that must be met in the solution.

3. Ideation

In this phase, a multidisciplinary team comes together to create freely.

It is at this stage that ideas emerge from conversations and famous brainstorming meetings.

4. Prototyping

After analyzing all the ideas suggested in the previous phase, the most interesting or most recurrent ones are chosen to be tested.

5. Test

After choosing the best ideas, it’s time to put them into practice and test them. At this stage, these ideas are employed, and it is observed which ones make the most sense and best meet the needs raised.

How to put it into practice?

To start the process, it is necessary to understand that it is not linear, as the steps do not necessarily happen in a specific order. It is possible to transition between steps or change the order if it makes the project more agile. There is no set rule.

Design Thinking can be applied by leadership in the most diverse areas within a company, whether in the creation of products, services, content, to improve projects and even develop new business models.

As it is a process based on empathy and creativity, it is important to involve different people, from different areas, positions, and visions.

Why use Design Thinking in my company?

With Design Thinking, it is possible to bring together innovation and organization, to develop solutions that meet the client’s needs and solve complex challenges, in a joint, creative, and practical way, by a multidisciplinary team, which avoids unpleasant surprises during the project.

In addition, the methodology promotes efficient communication, so that projects have well-defined stages, which makes them easier to execute. Even if there is no 100% defined order of execution of these steps, the entire team knows the process and can manage the development of projects.

Another advantage of Design Thinking is that the methodology includes practice tests and observation of results based on data during the process. Thus, it is possible to understand, with the exercise of empathy, what best fits the client’s needs and, in this way, to understand throughout the process, through A/B tests, for example, what works best.


Now that you know what Design Thinking is, you see how the methodology works and how you can improve your projects, how about improving yourself and stand out in the job market?

Discover the California State University Design Thinking & Innovation course and spend three weeks in California learning about strategy development tools, implementing original ideas, and innovative experiences in organizations, learning from Ph.D. professors, in practical classes, with case studies about the subject.

On top of all that, visit renowned companies to have first-hand insights from American executives and study in a class with academics from all over the world!

You can join the next groups, in July 2022 or January 2023, and still participate in the selection process for partial scholarships.

Learn more about CSUN and the course and register.


Did you like the content? Follow our blog and social networks for more tips. Also, discover other IBS Americas partner educational institutions located in the United States and Europe and the courses you can take to boost your career with an international experience and certificate!

Inside CSUN: interview with a former student, Ysley Daltro, from the course Design Thinking & Innovation

Want to know what it’s like to take a course at California State University, Northridge (CSUN)? We spoke with Ysley Daltro, a student of the Design Thinking & Innovation course, class of January 2020, who told us a little about her experience in California, about the program, and the university.

Read the full interview.

How was your experience studying with people of different nationalities? How do you think it helped you personally and professionally?

I have always been very insecure about my skills, and I knew that this experience would demand a lot of me stepping out of my comfort zone and being able to develop, both personally and professionally. I certainly came back with much more confidence and courage to face future challenges. I met amazing people, different cultures, learned curiosities about countries that I’ve always admired and, for sure, every bit will be kept in a special place in my memory.

Which companies did you visit? How was the experience? What subjects did you discuss with the executives about and what did you learn from these conversations?

We went to Disney Company, and I couldn’t feel more fulfilled. Since I was little, I’ve always been a fan of all Disney stories, productions, characters, amusement parks, everything! So, when I heard we were going to visit the headquarters in Burbank, where a lot was happening and being produced, my eyes sparkled! Having the opportunity to talk about topics directly related to the company’s internal management, as well as how it impacts everyone, in addition to meeting Kimberly Hicks (Vice President – Entertainment & Kids Products, Games & Interactive) in person and seeing that it is always worth insisting in our dreams, I will surely never forget that day!

What about the daily routine, how did you organize yourself to study and enjoy your free time? What did you do in those moments?

The day-to day was very busy, but I never felt so good about being exhausted, yet I still managed to do everything I planned! During the week, whenever I returned home, I kept the habit of reviewing the subjects given in the classroom and doing the activities, and on weekends I made trips to cities that I also wanted to visit, such as San Diego, San Francisco, Las Vegas, and, of course, also explored Los Angeles’ landscapes, beaches, bars, and restaurants.

How was the CSUN campus? What did you have access to and what were the classrooms and facilities like?

CSUN is just like we see in American movies, that’s exactly how I felt! Every day I saw something new and saw the activities that the campus made available to students, in addition to professors, coordinators, classes, accessibility, materials, rooms, auditoriums, implements, everything was impeccable!

Regarding the course you took, Design Thinking & Innovation, how was the dynamic of the classes, and what challenges were proposed to you?

I chose this course because of the kinship I’ve always had in the area of Design, so I saw the opportunity to learn more about the subject and bring it as knowledge to future projects! Classes were always dynamic, always with theoretical parts, and at the end of them, we put into practice what was taught, through individual and group activities, seminars, projects, extra subjects, so each day was a new learning experience and especially fun!

After taking this course and living this experience, what are the differentials that you believe you have developed in contrast to other professionals in the job market?

Definitely networking, the ability to solve problems alone, being multidisciplinary, analytical and creative vision, teamwork, organization, and fluency in another language.

Ysley, the IBS Americas team thanks you for participating in the interview for our Blog and wishes you success and great achievements in your professional career.

__________

If you are interested in this experience and want the opportunity to study at one of the top American universities, apply for CSUN’s selection process for the July 2022 or January 2023 classes. Scholarships are exclusive to the four courses of short duration (3 weeks).

How to get promoted at work? Check 5 tips to speed up your professional growth

At any stage you are at in your professional life, seeking to build a career and gradually grow in your field are common aspirations. 

Earning the trust of superiors and achieving the promotion that will help you follow your career plan takes time and effort but being recognized and receiving new challenges brings motivation and professional fulfillment. 

These are 5 tips on how to get promoted.

1. Understand the company’s culture and know the organization’s values 

What qualities of an employee are valued in the company? Understanding the company’s values and being in agreement with them is an important first step in knowing how to behave and what to look for in the day-to-day work. 

Whether observing the attitude of employees who occupy positions of trust, talking to the company’s HR or directly with leaders, it is possible to understand if the company seeks professionals who invest in improving skills, who are proactive, who seek autonomy when performing their functions, among other characteristics. 

That way, you can better understand what posture and what characteristics you already have or need to develop better. 

2. Pay attention to the roles that are expected of your position and what are the expectations regarding your work 

An open dialogue with the manager of your area can provide you with information about what is expected of you in your position. What should you do in your work routine and what could you do in addition to that to stand out and improve your area’s expectations? 

By understanding the ways to improve your work, adding more value to your area and, consequently, to the company, you are able of offering a contrast to others in the position you occupy. 

3. Create a development plan 

Once you understand what’s working and how you can improve in your role, create a development plan with goals and organize your time to follow it. 

Whether it is improving by taking new courses, proposing something new in your area, better organizing work time to optimize it, or talking to managers to understand expectations and the chances of being promoted. Put everything in a plan and set deadlines for each of the goals created, so you can follow its development clearly and understand the best way to present the results of your efforts to your leadership. 

4. Keep up to date 

The best way to stand out is to always stay up to date and constantly grow. Developing your knowledge is good for you, for the area in which you work, and for the company. 

Look for courses that relate directly to your field and what you aim to achieve, so you develop skills that go beyond the basics and put you in a prominent position. 

Some areas that might be interesting to study are Administration, Management, Communication and Marketing, Business, Leadership, Technology, and language improvement. The skills you develop in these areas can be applied to numerous positions in different segments. 

Taking a course abroad is also an important investment when you want to grow in a professional environment. In an international experience, you practice another language, you have contact with different people and cultures, you can see up close how businesses and companies work globally, you go through the experience of being in a different place and having to communicate with people and studying in another language. 

It is not always possible to be away from work for several months, but an alternative; for example, is to plan to take a study trip in a month’s vacation. 

At IBS Americas, you can choose to study in the US or Europe on intensive courses. The programs are 3-week long, in the areas of Administration, Communication, and Business, in renowned educational institutions in California, New York, London and Italy. Taught Ph.D. professors, with vast professional experience, and classes formed by students from different places of the world. You learn about the reality of business in the most important commercial centers in the world, improve your English, and even have the possibility of building a global network! 

Want to find out more? Access the IBS Americas and find out about partner institutions and available courses

5. Keep an open dialogue with the company’s leadership 

Another step in the quest to be promoted is to observe the company’s movements, know what is going well and what is in need of improvement and development, and seek to meet the needs so that you and the company can evolve. 

Be in constant dialogue with your team, your manager, and your leaders. A transparent company gives employees space to understand the main challenges to be overcome. 

Talk to your managers, find out what the area’s main needs are, and offer your help. This way, you can assertively seek training and improvement and can still stand out in relation to your interest in being part of the company’s growth. 


Did you like the content? Follow our blog and our social networks for more tips aimed at your professional development. Also, visit our digital library and access content such as articles and videos of crash courses to help you in your search of growing in the job market. 

Learn what intra-entrepreneurship is and stand out in the market

You’ve certainly heard of entrepreneurship: opening your own company or business, launching a brand, a product or a service. But in order to innovate, it is not always necessary for you to create your own company and leave your current job. It is possible to be an entrepreneur within an existing company. A new term for this practice was coined by the North American author Gifford Pinchot III – “intra-entrepreneurship” or “intrapreneurship”.  

Read on and see what intrapreneurship is as nowadays many companies started to invest in professionals with entrepreneurial characteristics; and since it has become such an important business trend, it is time for you to discover how to become this type of professional and stand out in the job market. 

What is intraentrepreneurship?

At a time when innovation has become critical for maintaining companies’ competitive advantages, it is necessary to be alert to market trends and ideas to always stay up-to-date.  

Companies that are aware of such trends have to identify professionals who can come up with initiatives, suggest new development ideas and are willing to take the lead in order to make changes in companies they work for.  

Intrapreneurship can then be defined as the development of new ideas within existing businesses.

What are the characteristics of an intrapreneur?

An intrapreneurial professional knows that innovation depends on his or her ability to be proactive more than any other collaborator. This is the person who suggests new ideas, uses creativity, follows new trends and understands the company’s processes to suggest new ideas. 

Some of the characteristics of intrapreneurs are:

Being prone to innovation

The intrapreneur always seeks for improvement, searching for ways to keep the company in a competitive position and, therefore, he or she needs to be aware of the market trends,  updated in the business world and stays tuned to news about what happens in the business sector he or she operates.

Having a holistic business approach 

In order to be an intrapreneur it is necessary to understand that corporative innovation depends on everyone; it can come from different departments of the company and does not necessarily come from the senior management.  

Understanding the importance of new initiatives and suggesting ideas for the organization’s innovation is an important difference in the mindset of a common collaborator and an intrapreneur. 

Being proactive

Companies look for people who are creative and proactive. Having ideas is important, but beyond that, it is necessary not to be afraid to develop these ideas, present them and put them in practice. 

Having good communication skills  

When presenting ideas, it is important to know how to put them clearly. When all the suggested ideas are organized, it is easier to draw an action plan in order to carry out these ideas.  

Furthermore, it is also important to convince your managers why it may be profitable to implement new solutions by providing research evidence, satisfactory results from similar initiatives or simulations taking into account your company’s reality. 

Being good at teamwork and organization

Having a holistic view of the working process, knowing how to deal with the variety of tasks and meeting deadlines is essential. Whether an intrapreneur is going to promote a major change or implement minor changes that are in line with market trends, for example, acquiring a new software, he or she must know how to deal with different people and recognize the importance of each member of the team.  

It is necessary to know how to set goals and create a plan for each employee in a realistic and clear way counting on the performance of the entire team. 

Understanding that possible benefits and risks belong to the company, but you the responsibility is also yours 

Every innovation process comes with its risks and benefits. Unlike the entrepreneur, who is solely responsible for the outcomes of his or her initiatives and becomes the only one affected by any positive or negative results of new ideas, the intrapreneur knows that if the idea works, he or she will be partially affected by consequences of his or her initiative, but is also aware that if it doesn’t work, he or she will also be responsible for any negative results to a certain extent.  

How to be a company that fosters intra-entrepreneurship?

A competitive company is one that is aware of market changes. Therefore, when identifying a professional with intra-entrepreneurial characteristics, it is important for managers to foster a culture of intrapreneurship in their companies. 

In order to do so, here are some tips to follow: 

Promote an environment that allows creativity  

Understanding that employees need an environment where they can come up with new ideas is important for companies that seek innovation and results. Therefore, setting goals with realistic deadlines is essential for employees to have some free time and willingness to come up with ideas. 

Promoting discussions about new technologies, suggesting activities to exchange ideas, encouraging constant search for professional training and participation in events in the sector in which the company operates or in areas related to innovation and providing space for collaborators to come up with new ideas are fundamental steps for managers who want to create an environment that would foster creativity processes in company.  

Promote systematic management approach 

It is important for the senior management to understand how each area of the firm works and how all the departments are interconnected. In addition, making employees understand this dynamic can also facilitate the creation of ideas that would work out in the end and bring results for the company as a whole. 

Working with transparency

In order for employees to come up with and implement ideas that work for the organization, it is necessary for them to have access to key information related to the company’s performance. For example, it can be information related to financial resources for their understanding of the idea’s feasibility or data on the company’s relationship with stakeholders for them to better imagine possible impact of their initiatives.  

All this information provides inputs for employees to assess the possibility of creating and suggesting innovative ideas in the organization. 

Assessment of professionals with intrapreneurial characteristics

Professionals with an intra-entrepreneurial vision are a valuable asset for companies, which makes the competition for such employees more difficult.  

Pay attention to these professionals and promote openness, provide bonuses for good results, implement corporate policies for career plan building, offer salaries compatible with the market as well as perks such as flexible working hours, benefits and support in the search for improvement and training: those are some of the ways to value and keep good professionals in company.

How do i become an intra-entrepreneur? 

  1. Follow the technology and innovation market and look for references for good ideas that can bring benefits to your company; 
  2. Be prepared to defend your ideas, but be open to criticism and improvement at the same time; 
  3. Develop skills related to leadership and entrepreneurship, you can also work on these aspects by talking to leaders, reading business articles and taking courses;
  4. Develop a global perspective in your professional field. 

What are the advantages of being an intra-entrepreneur?

A professional who develops intra-entrepreneurial characteristics can gain trust of the managers of the company he works for and generally has more opportunities for professional growth. In addition, promoting growth and innovation in the company brings benefits both for the organization and for professionals who work there. 

Being an intrapreneur still provides the professional with competitive advantages in the labor market, which facilitates a smoother career path and, to some extent, guarantees professional a certain financial stability, in addition to personal fulfillment. 

Now that you know what intrapreneurship is and what the advantages for the company and its employees are, how about taking the first step towards becoming an intrapreneur? 

A course abroad can be an important step towards developing a global vision of the business and developing new ideas! 

Creativity, Innovation & Entrepreneurship course conducted by CUOA Business School in partnership with IBS Americas is aimed at undergraduates or professionals who are interested in developing entrepreneurial characteristics. In this short-term course, students will have a possibility to develop both managerial and creativity skills.  

Classes are held with PhD professors with extensive executive experience. Students will have corporate visits to large companies in order to have a chance to talk to local executives; they will also visit the UN and WTO offices in Geneva, Switzerland. 

By filling out the Application Form now, you will be able to participate in the selective process to apply for scholarships that will cover up to 50% of the investment in the program. 

Don’t miss this chance to develop these essential skills in order to stand out in the labor market as an intrapreneur. There are few places left for the July/2022 and January/2023 classes. Access the website and learn more about this and other courses held at CUOA Business School.

Digital Transformation: what is it and how to optimize this process in your company

In an increasingly connected and digital world, it is essential that companies understand the need to adapt to the new realities and needs of their audiences. 

The term Digital Transformation is not new, but it is a constant topic of conversation about the success or failure of companies and organizations. With the new coronavirus pandemic and the need for social isolation, the migration to the digital environment was the only choice for many businesses and, by resisting or not knowing how to deal with these changes, many companies were harmed in recent years. 

In this text, you will find the explanation of the term Digital Transformation and tips to ensure that your company follows this reality, based on the Webinar conducted by Prof. Daniel Pitelli, PhD in Finance from USP and Director of IBS Americas, with the participation of Professor Léo Xavier, entrepreneur in the digital market, professor, and writer. Continue reading and watch the Webinar

What is Digital Transformation? 

As already mentioned, the term is not new and covers several areas. Unlike what many people think, Digital Transformation is not just about technology, new tools or methods. 

The company that goes through this process must rethink its business model as a whole. How to become a Digital Business? This is the key question for transformation. 

Much more than just modernization of tools, the Digital Transformation process can be explained with the optimization of the “three P’s”: 

Platform: It is important to review technology frameworks, understand what the best way to optimize the use of available tools is and study which new tools can be useful. 

Processes/Methods: it is necessary to understand the relationship between brand and audiences (internal and external), design this journey, and think about how digitalization can optimize it. Furthermore, searching for new methodologies for the development of these processes is also of paramount importance to ensure their optimization. 

People: who are the people who have the authority and autonomy to drive change within the organization? Ensuring that the leadership is occupied by people who understand and actually want to evolve to digitalization is essential. 

How do I know if my company is ready for Digital Transformation? 

The analysis that must be done initially involves the following steps: 

1. Does the company have a business vision towards Digital Transformation? 

Thinking about the modernization of tools is not enough, leaders first need to understand what the needs are, what the current way of doing things is; they also have to realize that the solutions that your brand must develop and present to different audiences have to be different. 

2. Is there a real appetite of the leadership for this transformation? 

Are the people who occupy decision-making positions in the company aligned with the new realities and needs of the public? 

Leaders need to stay current to spearhead the transformation. If the leadership understands the importance of this transformation to the improvement of services and products, it will be able to provoke and pull the entire company towards the new. 

3. Is there an experience in relation to digital products and services? 

The truth is that all companies will go through the digitization process. Consequently, this process will have to be materialized in the products and services offered by the brands. For that, it is necessary that the company and its associates participate and follow the digital world. 

Therefore, after understanding the importance and accepting a change in the business model, having a leadership that provokes teams towards transformation, and seeking to develop experience in the digital environment, the company can move towards alternatives of innovation and adaptation. 

What is the market situation in relation to Digital Transformation? 

As already mentioned, it is a fact that all companies will undergo a Digital Transformation. 

This process has already started some time ago. Organizations that already had a digital view of the business and were already investing in this area found it easier to adapt. Meanwhile, companies that resisted or that needed a lot of physical space to offer their products or services are experiencing difficulties, especially after the Covid-19 pandemic. 

In Brazil, there is a shortage of qualified professionals to occupy leadership positions and develop digital solutions, whether strategic or tools, which causes a dispute between companies in different niches for the same professionals. 

Thus, the search for development in these areas highlights both professionals who are starting to occupy these positions and those who have already become leaders. 

It’s time to improve in the digital business world to stand out and lead your company to transformation, isn’t it? 

How can I update myself? 

At IBS Americas you have options of courses to reach these goals that prepare you to take your business to the other side of transformation, the Digital one! 

These programs are developed and offered in partnership with leading universities in the United States and Europe. You can choose between: 

Digital Companies & E-Business Revolution – California State University, USA: 

In this course, students are encouraged to use Artificial and Data Intelligence to develop business strategies. Furthermore, the concept of Internet of Things and its applicability in the innovation process is presented. 

Creativity, Innovation & Entrepreneurship – CUOA Business School, Italy: 

For those interested in leading innovation processes in organizations, the course develops a creative spirit in the managerial context. 

Applied Data Science for Business – Pearson College London, England. 

If you already know about Statistics and Python Programming and want to learn about Data Science to improve your business strategies and base your decisions on solid data analysis, this course is for you! 


Did you like the content? Follow our blog and our social networks to get more tips and information about the business world and to learn more about our courses

If you want to be an outstanding professional and/or a leader ready to be ahead of Digital Transformation in your company, access the programs mentioned above, fill out the Application Form and apply for scholarships of up to 50% in any of the courses! 

8 Free Online Courses to Boost Your Learning

We know that keeping up to date and studying market movements and trends is essential for those who want to stand out in the professional market and for those who work with management and administration.

In addition to the short courses taken abroad, if you want to boost your knowledge and learn about topics that are hot in the business world, you can invest your time in online courses, taught by professors with great experience.

IBS Americas, in partnership with major universities in the United States and Europe, offers 8 options for short courses that address topics related to management and administration using case studies from large companies to help you better understand each of the concepts explained.

All of them certified, in three hours of class, 100% online, and free!

Read the following text and see which short courses can help you stand out in the job market!

1. Blue Ocean Strategy: Alexa Case Study

The course developed with the support of California State University, Northridge, brings core elements of Blue Ocean Strategy, one of the most influential business management ideas of recent years. To better understand strategic management and the search for new markets in competitive sectors, Professor Ricardo Britto, PhD in Administration from USP and Director of IBS Americas, brings the case study of the launch of Alexa, the virtual assistant of the company Amazon.

2. Corporate Social Responsibility: Microsoft Case Study

In this online course developed with the support of the University of La Verne, California, Professor Aldo Brunhara, PhD in International Management and Director of International Relations at IBS Americas, presents the Microsoft case study, demonstrating how a company can respect the Environment, being socially responsible and generating returns for shareholders.

The study presents the core concepts of Corporate Social Responsibility (CSR) according to the book “The Oxford Handbook of Corporate Social Responsibility.”

3. Balanced Scorecard: Uber Case Study

The course was developed with the support of Pearson College London. You will learn about the Balanced Scorecard methodology, analyzing the case of Uber, a company that, despite losing money in 2019, still attracted the attention of investors.

Taught by Professor Ricardo Britto, this short course helps you understand more about Strategic Management.

4. Competition Demystified: Blackberry Case Study

In the new free online course at IBS Americas, developed with the support of the State University of New York and taught by Professor João Guerreiro, Master of Business Administration and Academic Director of IBS Americas, you will learn about the Entry Barriers in Competitive Strategies and how this important tool can help keep your business ahead of the competition.

To better understand the theory, presented in the book “Competition Demystified”, by professors Judd Kahn and Bruce Greenwald, Professor João brings the case study of the Blackberry company, which was one of the pioneers in the mobile telephony market, but lost space to the competition.

5. Innovation Management: Embraer Case Study

In the course developed with the support of the State University of New York, Professor Ricardo Britto talks about the central concepts of Innovation Management, based on the book “The Innovator’s Dilemma” by North American Professor Clayton Christensen.

To explain the theory, the professor analyzes a case study of the Embraer company, which even with a little market share, remains innovative.

6. Price, Value and Performance: Tesla Case Study

In this online course, developed with the support of California State University, you will learn about the relationship between the concepts of Price, Value, and Performance and the influence of these concepts on a company’s stock price.

Professor Daniel Pitelli, PhD in Finance from USP and Director of IBS Americas, presents the case study of Tesla, a company that, despite having operating losses, still has shares that are valued in the market.

7. Increase your Revenue with the Ansoff Matrix: Google Case Study

This short course, taught by Professor Elaine Mandotti, PhD in Administration from USP and Academic Director of IBS Americas, developed with support from Pearson College London, presents what the Ansoff Matrix is and how the tool can help in your company’s strategic planning!

To better understand it, the professor brings the Google case study, demonstrating how the company uses information to create opportunities for expansion.

8. Porter’s Competitive Strategy: Netflix Case Study

In the short course developed in partnership with the Italian university, CUOA Business School, professor Ricardo Britto brings the ideas of North American Professor, Michael Porter, recorded in his book “Competitive Strategy”, with the case study of the company Netflix, which revolutionized the film and series distribution market.


Now that you are familiar with the online courses, visit our Digital Library and sign up! In addition to receiving a certificate of participation equivalent to three hours of class time, you also have the chance to apply for scholarships for the vacation programs offered by the universities that support the courses!

If you liked the content and want to know more about academic and professional life, follow IBS Americas on social networks and don’t miss out on more tips to develop efficiently and stand out in the job market!

5 tips for those who want to study abroad after the pandemic

Many people dream of studying abroad to boost their CVs, improve themselves in their professional fields and stand out in the market. However, the pandemic and travel restrictions in many countries postponed the dream of thousands of students, who had to cancel their studies or move them for 2022 or 2023.

Professionals studying abroad acquire useful skills for corporate opportunities and gain experience that may help in case they would like to start their own business one day. The advantages of studying abroad vary from fluency in a foreign language, experience in communicating with people of different cultures, dealing with situations that are beyond common daily life, adapting to new conditions and developing global perspective on issues related to the sector in which students work or study.

If you’ve already decided that you’re going to return to school next year, want to invest in international education but still don’t know where to start, read on! In this post we will help you plan this great experience so that you can enjoy each step of it.

1. Discover the best course to take according to your professional and personal situation

If you are an undergraduate or recent-graduate, you can use your vacations and choose between short-term courses that address topics related to the area you study and major in. This way you will gain more knowledge in the field you are familiar with by discovering new markets, cultures and people.

If you have already graduated, you can choose between a postgraduate degree, an MBA or opt for short courses aimed at more experienced professionals, which is a good alternative for those who want to gain more practical experience by meeting local executives, people from different business sectors coming from all over the world. This way you can also improve your language.

And for those who already occupy higher managerial positions or run their own businesses, this type of courses can also help you develop innovative projects using concepts discussed globally! When choosing, take into account your goals, priorities as well as your current professional situation: can you take a longer course and take a few months away from your current position? Or would you be able to work remotely? If you would, you could think of long-term courses, but if you don’t have that flexibility, it’s possible to take a break or use your holidays in order to study abroad for 2 or 3 weeks, come back home and bring new ideas to implement in your company or in your business.

2. Choose an ideal location for your goal

Which skill do you want to improve? This is an important question when choosing which country to go to and which institution to choose.

There are many options like the United States and Europe that are favorite destinations for many students simply because these regions are considered a reference in many business areas and thus can provide important experience for studying professionals. Who would not like to go to London or New York to learn more about communication, business management and strategies in today’s digital and globalized reality?

In addition to choosing the country of destination, choose an agency that has enough experience in taking people to study abroad. Visit the website, get in touch, understand the admission process, find out if it is possible to get scholarships, seek testimonials from students who have already travelled with this agency and follow all the registration steps.

In addition, it is important to know if a student needs a business or tourist visa. Visa types will depend on how long you will be in the country. It is worth remembering that consulates in many countries have been closed for long months, which can make it difficult to schedule an appointment. Find out what the requirements of the destination country are and how the chosen agency or an educational institution can help you in this process. It is also important to pay attention to the new requirements imposed by countries because of the COVID-19. It is important to find out what the country of destination requires of the student after the pandemic, which vaccines are accepted, if it is necessary to present a PCR test, if the country requires quarantine, among other requirements.

3. Prepare for your stay and plan your trip: read about the local climate, the best accommodation options, and see how to get around

The experience of studying abroad goes beyond academic journey. Find out about the location of the college you are going to, see how far from your accommodation it is located and what the most efficient means of transport are to get around.

It is also important to conduct a research on accommodation. Many universities offer rooms in student dormitories, where you share a room with 2 or 3 students. There is also the option of hotels or Airbnb, alone or sharing with a roommate. Find out about the climate in the country according to the season you go. Nobody wants to have hard time of freezing or sweating and having to spend more than expected on clothes and accessories, right?

4. Focus on your studies: do some research on how your area of expertise is approached in the country of your destination, read papers of relevant authors and prepare questions to ask in class

In academic experience abroad, you will discover new things in your area of ​​expertise. Before travelling, it is worth conducting a research on the business reality of the country of your destination; it is also important to understand the relevance of a particular region, state or city for your area of ​​study.

Try to find out as much as possible about local professionals, companies, influential and respected authors who address the topics you will study.

See if the chosen institution offers materials to help you prepare for the trip, so that you have pre-class activities to do in advance, for example, read articles and write down your questions that you can ask later in class; this way you will be prepared and put everything you learn into practice.

5. Enjoy the experience as much as you can!

Simply enjoy it! The experience of studying abroad can be beneficial in many areas of your life besides the professional one.

In addition to standing out in the labor market, living in a reality different from yours, you learn about new perspectives that you would not discover otherwise. At the end of the day, you will be in a new place, full of people willing to learn and exchange their ideas and knowledge.

Keep being focused! You will make a huge investment that can change your life and provide you with unique opportunities! Study hard, bring news and stand out!

This is your chance to network! Just imagine keeping in touch with professionals from different parts of the world and learning about different languages, cultures and economies and even working on international projects!


Now that you know where to start, how about planning your trip? At IBS Americas you have an opportunity to choose among destinations such as Italy, London, California and New York to study Management, Communication and Marketing, Strategy, Finance, Project Management, Leadership, Sustainability, Innovation and many other courses!

There are five options of the world top universities that serve as a reference in building global leaders; all of them are located in proximity to business centers close to large enterprises and even the headquarters of the UN and the WTO!

In addition to that, you can still apply for scholarships! Find out more about available courses and complete the Application Form!