Digital Transformation: what is it and how to optimize this process in your company

In an increasingly connected and digital world, it is essential that companies understand the need to adapt to the new realities and needs of their audiences. 

The term Digital Transformation is not new, but it is a constant topic of conversation about the success or failure of companies and organizations. With the new coronavirus pandemic and the need for social isolation, the migration to the digital environment was the only choice for many businesses and, by resisting or not knowing how to deal with these changes, many companies were harmed in recent years. 

In this text, you will find the explanation of the term Digital Transformation and tips to ensure that your company follows this reality, based on the Webinar conducted by Prof. Daniel Pitelli, PhD in Finance from USP and Director of IBS Americas, with the participation of Professor Léo Xavier, entrepreneur in the digital market, professor, and writer. Continue reading and watch the Webinar

What is Digital Transformation? 

As already mentioned, the term is not new and covers several areas. Unlike what many people think, Digital Transformation is not just about technology, new tools or methods. 

The company that goes through this process must rethink its business model as a whole. How to become a Digital Business? This is the key question for transformation. 

Much more than just modernization of tools, the Digital Transformation process can be explained with the optimization of the “three P’s”: 

Platform: It is important to review technology frameworks, understand what the best way to optimize the use of available tools is and study which new tools can be useful. 

Processes/Methods: it is necessary to understand the relationship between brand and audiences (internal and external), design this journey, and think about how digitalization can optimize it. Furthermore, searching for new methodologies for the development of these processes is also of paramount importance to ensure their optimization. 

People: who are the people who have the authority and autonomy to drive change within the organization? Ensuring that the leadership is occupied by people who understand and actually want to evolve to digitalization is essential. 

How do I know if my company is ready for Digital Transformation? 

The analysis that must be done initially involves the following steps: 

1. Does the company have a business vision towards Digital Transformation? 

Thinking about the modernization of tools is not enough, leaders first need to understand what the needs are, what the current way of doing things is; they also have to realize that the solutions that your brand must develop and present to different audiences have to be different. 

2. Is there a real appetite of the leadership for this transformation? 

Are the people who occupy decision-making positions in the company aligned with the new realities and needs of the public? 

Leaders need to stay current to spearhead the transformation. If the leadership understands the importance of this transformation to the improvement of services and products, it will be able to provoke and pull the entire company towards the new. 

3. Is there an experience in relation to digital products and services? 

The truth is that all companies will go through the digitization process. Consequently, this process will have to be materialized in the products and services offered by the brands. For that, it is necessary that the company and its associates participate and follow the digital world. 

Therefore, after understanding the importance and accepting a change in the business model, having a leadership that provokes teams towards transformation, and seeking to develop experience in the digital environment, the company can move towards alternatives of innovation and adaptation. 

What is the market situation in relation to Digital Transformation? 

As already mentioned, it is a fact that all companies will undergo a Digital Transformation. 

This process has already started some time ago. Organizations that already had a digital view of the business and were already investing in this area found it easier to adapt. Meanwhile, companies that resisted or that needed a lot of physical space to offer their products or services are experiencing difficulties, especially after the Covid-19 pandemic. 

In Brazil, there is a shortage of qualified professionals to occupy leadership positions and develop digital solutions, whether strategic or tools, which causes a dispute between companies in different niches for the same professionals. 

Thus, the search for development in these areas highlights both professionals who are starting to occupy these positions and those who have already become leaders. 

It’s time to improve in the digital business world to stand out and lead your company to transformation, isn’t it? 

How can I update myself? 

At IBS Americas you have options of courses to reach these goals that prepare you to take your business to the other side of transformation, the Digital one! 

These programs are developed and offered in partnership with leading universities in the United States and Europe. You can choose between: 

Digital Companies & E-Business Revolution – California State University, USA: 

In this course, students are encouraged to use Artificial and Data Intelligence to develop business strategies. Furthermore, the concept of Internet of Things and its applicability in the innovation process is presented. 

Creativity, Innovation & Entrepreneurship – CUOA Business School, Italy: 

For those interested in leading innovation processes in organizations, the course develops a creative spirit in the managerial context. 

Applied Data Science for Business – Pearson College London, England. 

If you already know about Statistics and Python Programming and want to learn about Data Science to improve your business strategies and base your decisions on solid data analysis, this course is for you! 


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If you want to be an outstanding professional and/or a leader ready to be ahead of Digital Transformation in your company, access the programs mentioned above, fill out the Application Form and apply for scholarships of up to 50% in any of the courses! 

8 Free Online Courses to Boost Your Learning

We know that keeping up to date and studying market movements and trends is essential for those who want to stand out in the professional market and for those who work with management and administration.

In addition to the short courses taken abroad, if you want to boost your knowledge and learn about topics that are hot in the business world, you can invest your time in online courses, taught by professors with great experience.

IBS Americas, in partnership with major universities in the United States and Europe, offers 8 options for short courses that address topics related to management and administration using case studies from large companies to help you better understand each of the concepts explained.

All of them certified, in three hours of class, 100% online, and free!

Read the following text and see which short courses can help you stand out in the job market!

1. Blue Ocean Strategy: Alexa Case Study

The course developed with the support of California State University, Northridge, brings core elements of Blue Ocean Strategy, one of the most influential business management ideas of recent years. To better understand strategic management and the search for new markets in competitive sectors, Professor Ricardo Britto, PhD in Administration from USP and Director of IBS Americas, brings the case study of the launch of Alexa, the virtual assistant of the company Amazon.

2. Corporate Social Responsibility: Microsoft Case Study

In this online course developed with the support of the University of La Verne, California, Professor Aldo Brunhara, PhD in International Management and Director of International Relations at IBS Americas, presents the Microsoft case study, demonstrating how a company can respect the Environment, being socially responsible and generating returns for shareholders.

The study presents the core concepts of Corporate Social Responsibility (CSR) according to the book “The Oxford Handbook of Corporate Social Responsibility.”

3. Balanced Scorecard: Uber Case Study

The course was developed with the support of Pearson College London. You will learn about the Balanced Scorecard methodology, analyzing the case of Uber, a company that, despite losing money in 2019, still attracted the attention of investors.

Taught by Professor Ricardo Britto, this short course helps you understand more about Strategic Management.

4. Competition Demystified: Blackberry Case Study

In the new free online course at IBS Americas, developed with the support of the State University of New York and taught by Professor João Guerreiro, Master of Business Administration and Academic Director of IBS Americas, you will learn about the Entry Barriers in Competitive Strategies and how this important tool can help keep your business ahead of the competition.

To better understand the theory, presented in the book “Competition Demystified”, by professors Judd Kahn and Bruce Greenwald, Professor João brings the case study of the Blackberry company, which was one of the pioneers in the mobile telephony market, but lost space to the competition.

5. Innovation Management: Embraer Case Study

In the course developed with the support of the State University of New York, Professor Ricardo Britto talks about the central concepts of Innovation Management, based on the book “The Innovator’s Dilemma” by North American Professor Clayton Christensen.

To explain the theory, the professor analyzes a case study of the Embraer company, which even with a little market share, remains innovative.

6. Price, Value and Performance: Tesla Case Study

In this online course, developed with the support of California State University, you will learn about the relationship between the concepts of Price, Value, and Performance and the influence of these concepts on a company’s stock price.

Professor Daniel Pitelli, PhD in Finance from USP and Director of IBS Americas, presents the case study of Tesla, a company that, despite having operating losses, still has shares that are valued in the market.

7. Increase your Revenue with the Ansoff Matrix: Google Case Study

This short course, taught by Professor Elaine Mandotti, PhD in Administration from USP and Academic Director of IBS Americas, developed with support from Pearson College London, presents what the Ansoff Matrix is and how the tool can help in your company’s strategic planning!

To better understand it, the professor brings the Google case study, demonstrating how the company uses information to create opportunities for expansion.

8. Porter’s Competitive Strategy: Netflix Case Study

In the short course developed in partnership with the Italian university, CUOA Business School, professor Ricardo Britto brings the ideas of North American Professor, Michael Porter, recorded in his book “Competitive Strategy”, with the case study of the company Netflix, which revolutionized the film and series distribution market.


Now that you are familiar with the online courses, visit our Digital Library and sign up! In addition to receiving a certificate of participation equivalent to three hours of class time, you also have the chance to apply for scholarships for the vacation programs offered by the universities that support the courses!

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