by Mario H. Trentim – Board Member, Business Advisor & Keynote Speaker
Artificial Intelligence in business is transforming the corporate world at an unprecedented speed. It’s no longer just a technological differentiator—it has become the new brain of modern companies.
Organizations that understand and apply AI not only reduce costs but also multiply results, create new opportunities, and build more resilient business models. Meanwhile, those that fail to adapt are losing ground—and revenue—to more prepared competitors.
Why is AI already strategic for every company?
Recent PwC research indicates that Artificial Intelligence could add $15.7 trillion to the global economy by 2030, becoming the greatest growth driver in modern history. In Brazil, IBM’s Global AI Adoption Index shows that 41% of companies already use AI in their operations.
This means that while many are still debating “whether they should adopt AI,” others are already reaping gains of 23% in profit and up to 80% in operational efficiency.
Artificial Intelligence in business is not just about technology. It’s about strategy, competitiveness, and survival.
The impact of Artificial Intelligence in business
- Immediate profit margin increase: automated processes cut costs and reduce waste.
- Scaling with fewer resources: companies can grow without multiplying headcount.
- Smarter decision-making: predictive analytics make planning more precise.
- Engagement and innovation: employees spend less time on repetitive tasks and more time creating real value.
Not long ago, only large corporations had access to these tools. Today, small and medium-sized businesses, freelancers, and digital entrepreneurs can also leverage AI to compete on equal footing.
The companies that master Artificial Intelligence today will be tomorrow’s leaders. The real question is: will yours be among them?
Sources cited
$15.7 trillion to the global economy by 2030
PwC Report – Sizing the Prize: What’s the real value of AI for your business and how can you capitalise?
👉 https://www.pwc.com/gx/en/issues/analytics/assets/pwc-ai-analysis-sizing-the-prize-report.pdf
41% of Brazilian companies already use AI
IBM Global AI Adoption Index 2022 (Brazil-specific data)
👉 https://www.ibm.com/reports/global-ai-adoption-index
23% profit increase and up to 80% operational efficiency
These figures are estimates used in IBM, Accenture, and McKinsey campaigns on operational efficiency with AI.
McKinsey (2021): The state of AI in 2021
👉 https://www.mckinsey.com/capabilities/quantumblack/our-insights/global-survey-the-state-of-ai-in-2021
Accenture (2019): AI: Built to Scale — showing that companies that scale AI achieve up to 3x higher returns.
👉 https://www.accenture.com/_acnmedia/PDF-94/Accenture-AI-Built-To-Scale-POV.pdf
