Thinking about studying at the University of La Verne but still have questions about the international experience? Watch our conversation with student Roberta Figliolino.
1. Describe in one word what the IBS Americas international program meant to you.
Transformative.
2. What motivated you to take a course abroad? How did you find out about this scholarship opportunity?
I had always wanted to take a specialization course outside my country. I had already had incredible experiences studying English when I was younger, and that sparked in me the desire to live something deeper. I found out about IBS through a friend who had participated in the program and loved it. She highly recommended both the academic content and the local experience, something that goes far beyond tourism.
3. What is your academic background, and what were your expectations regarding the international program?
I have a degree in Communication, with a major in Radio, TV, and Internet, and postgraduate studies in Journalism and Marketing. In recent years, I’ve been transitioning into the field of Marketing and wanted to deepen my knowledge precisely where this science originated.
4. How did you choose the course and university? What were the decisive factors in your choice?
First, I looked for a specialization-level course, something more advanced and less introductory, since I already had a postgraduate degree in the field. Then, I fell in love with ULV’s structure. Watching alumni testimonials, videos, and talking to people who had already participated helped me a lot in making my final decision.
5. What were the main challenges you faced being in another country, with another language and colleagues from various nationalities?
I was a bit apprehensive about entering the country, but from the beginning, IBS gave me full support, even outlining possible scenarios in case anything happened. The biggest challenge was opening myself up to the new — stepping out of my well-structured routine. Even so, the program’s environment makes these connections easy. I met incredible people from all over the world, who I now carry with me not only as networking contacts but as lifelong friends.
6. How do you evaluate the quality of teaching, infrastructure, and resources offered by the university?
ULV is simply wonderful. Being immersed in a university with such a vibrant, diverse, and welcoming culture made all the difference. The teaching was excellent, deep, practical, and flexible enough to adapt to the group’s profile.
7. What were the main lessons and skills you developed during the course?
I came back from the course with a completely new perspective on the role of marketing. I understood in practice that behind every good strategy there is always a good question — and that data alone never tells the whole story. Behavioral economics, neuromarketing, and discussions about perceived value helped me see the consumer with more empathy, understanding not only what they do, but why they do it.
Today, I can more clearly see how emotions, memories, and perceptions shape buying decisions and strengthen brands. This understanding has helped me create more human-centered narratives and experiences, both in campaigns and events.
Beyond the theoretical content, the course provided me with rich exchanges with professionals from various parts of the world. Group discussions, case studies, and positioning exercises were true creative labs that took me out of autopilot and led me to rethink my own practices.
And of course, being immersed in English 24 hours a day was essential, not only to expand my technical vocabulary but also to develop more fluent, culturally sensitive, and adaptable communication, which are indispensable qualities in a global corporate environment.
8. Which places did you have the opportunity to visit during your free time?
I took advantage of the long weekend to visit Los Angeles (too bad the new metro line to La Verne opened just afterward!) and Claremont, a charming nearby city. La Verne itself is spectacular. Anyone who loves 2000s TV shows will feel like they’re on a real film set!
9. How were your experiences in the lectures and company visits?
They were excellent experiences. The lecture was practical and inspiring, bringing actionable insights and even a “homework” assignment for the next day. The company visit was indescribable. We had the privilege of visiting JPL/NASA, something I could never have imagined. Beyond the technological immersion, it was fascinating to observe the storytelling and visitor experience. Everything was meticulously planned, showing how every organization has a powerful story to tell.
10. Did you manage to expand your network during the course? Could you share a bit of that experience?
Absolutely! Starting with my own class, full of experienced and inspiring professionals, the exchange was extremely valuable. I also met amazing people from other courses and backgrounds with whom I built genuine connections. Staying in university housing made all the difference. That’s where serendipity lives: you go down to grab a soda and end up in a deep conversation; you go do your laundry and meet someone who changes your career.
11. How will this international experience impact your career?
I’m still processing everything I experienced, but I’m already reaping the rewards. I’ve been building a career with a global perspective, and this diploma reinforces that positioning.
Slimstock, the company I work for, supported me greatly in this decision. Bringing insights from different parts of the world aligns perfectly with the company’s culture, which values continuous learning and the exchange of experiences.
12. What advice would you give to students and professionals who want to take a course abroad with IBS Americas?
Don’t think twice, just go! This is the best investment you can make in your career and in yourself. If you’re already an experienced professional, you’ll find a program that matches your level. And if you’re just starting out, this is the perfect opportunity to shape your path with a global perspective.
