Minicurso Blue Ocean Strategy: Amazon Alexa Case
Prof. Ricardo BrittoDoctor in Business Administration at USPDean of IBS Americas Americas Business Review – Sao Paulo – May-June 2020, pp.1-10. www.ibs-americas.com Despite its slowing sales growth in the e-commerce industry, Amazon managed to increase its revenue up to $232.89 billion in 2018 by constantly improving and introducing new products. Amazon still competes within the…